eCommerce Photography: Capturing The Best of Your Products for Your Customers
Unlike shopping at a brick and mortar store, customers only rely on product images to make purchase decisions. To make up for the in-store experience of feeling and examining the product, they zoom in and out on photographs instead, alternating between angles to finalise their purchases.
With this in mind, it is undeniable that photographs affect your customer’s judgement. Your brand heavily relies on the images you decide to showcase on your website—in other words, the care you place into your visuals directly affects your business, as well as your brand reputation and credibility.
Remember that first impressions are everything, and a single image could be the deciding factor of making another sale. If greeted with low-quality images that barely highlight the best of your product’s features, prospective customers will deem your website as not trustworthy and therefore, not worth investing in. To ensure that you never miss out on sales, here are some tips to consider:
1 – Provide your customers with multiple angles
Contrary to what many business owners do, displaying a single product image will not be able to satisfy your customers. Keep in mind that you are compensating for the fact that your products are sold online, where experiencing the quality of a product cannot be done.
Examining a product is necessary for the purchase process, so provide your customers with enough material. Provide images of the product in multiple angles, ensuring that all images are of the highest quality. This way, they can scroll back and forth for as long as they want, zooming in on all the details.
2 – Do not use supplier images
While it may be incredibly tempting to use supplier images, keep in mind that standing out from the crowd is your ultimate goal. Hundreds of other businesses working with your suppliers will likely be using the exact same images. This greatly reduces your credibility and trustworthiness, as you let your customers know that you have not much to offer.
To ensure that your products always get chosen, put your own stamp on the products. In other words, invest in creative shots only your shop has. This furthers not only your credibility as a seller, but establishes your brand identity. This is crucial for your long-term success, as being on top of mind means more sales.
3 – Hire models
If your shop focuses on fashion, your products must be exhibited on real people—mannequins do not represent real bodies and if you wish to build trust, you need the help of other people to convince your buyers. Once again, keep in mind that you need to compensate for the fact that your customers are shopping online—without the opportunity to try clothes out, they need to see exactly how a clothing item fits a real-life person, flesh and body.
Modelling goes beyond the realm of fashion. Products for animals also need the help of furry friends, as with lifestyle products like ceramics and makeup lines. Even if you only need hands and specific parts of the body, having a model around increases your visual creativity.
Enlist the Help of a Professional eCommerce Photographer
The need for professional photographs is crucial for any online business store. These photos communicate information and answer questions in ways your descriptions cannot, so investing in eCommerce photography is a non-negotiable part of your business.
In a highly competitive landscape, an online shop that is informative, trustworthy, and aesthetically pleasing wins the race. With visual efforts in place, you’ll be able to increase conversions, generate sales, and achieve the growth you have always dreamed of.
On the hunt for corporate photographers in Liverpool? Fret not, My Photos Forever offers you the best solutions. As an independent family-run photography firm, we specialise in capturing moments untold and of course, your company’s products and services. Allow us to tell your brand’s story through our photographs and we will let you focus on what you do best. Get a free quote from us today!
Categories: Commercial Photography